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Event Details
Startup Lessons Learned – Fri, April 23
| 11:30 AM to 12:00 PM |
Registration
Join us for coffee and other assorted treats during registration.
Bring your ticket confirmation and ID to help expedite registration.
|
| 12:00 PM |
Welcome and Opening
- Eric Ries, Host, Startup Lessons Learned
|
BUILD – Agile, Continuous Deployment
| 12:30 PM to 1:20 PM |
Build: Keynote – “To Agility, and Beyond”
|
| 1:20 PM to 1:40 PM |
Continuous Deployment Case Study: WiredReach
|
| 1:40 PM – 2:00 PM |
Agile Development Case Study: Grockit
|
| 2:00 PM – 2:30 PM |
Case Study: “But Does It Scale?”
|
| 2:30 PM – 3:15 PM |
But What About Design?
|
| 3:15 PM – 4:15 PM |
Afternoon Break
Take a moment to recharge your batteries and top up your tank with sugar
or caffeine, or both.
|
MEASURE – Pivot, Minimum Viable Product
| 4:15 PM – 5:00 PM |
Conversation: Getting to Plan B
|
| 5:00 PM – 5:20 PM |
Minimum Viable Product Case Study: Aardvark
|
| 5:20 PM – 5:40 PM |
Pivot Case Study: Flowtown
|
| 5:40 PM – 6:00 PM |
Pivot Case Study: KISSMetrics
|
| 6:00 PM – 6:30 PM |
Dinner
Pizza and beverages will be served. Grab a bite and take advantage of the opportunity to catch up with
friends, check your Blackberry, or recharge your batteries.
|
LEARN – Customer Development
| 6:30 PM – 7:15 PM |
Customer Development 2.0
|
| 7:15 PM – 7:35 PM |
Is Customer Development Marketing? Food on the Table Case Study
|
| 7:35 PM – 7:55 PM |
Customer Development Case Study: Dropbox
|
| 7:55 PM – 8:15 PM |
Customer Development Case Study: PBWorks
|
| 8:15 PM – 9:00 PM |
Customer Development Panel: “But Who Should Actually Get Out of the
Building?”
|
Speakers & Mentors at Startup Lessons
Learned
Eric Ries, The Lean Startup
Kent Beck, Three Rivers Institute
Steve Blank
Randy Komisar, KPCB
Andrew Chen, Futuristic Play
David Weekly, PBworks
Hiten Shah, KISSmetrics
Cindy Alvarez, KISSmetrics
Ethan Bloch, Flowtown
Drew Houston, Dropbox
Ash Maurya, WiredReach
Dave McClure
Laura Klein, Users Know
Damon Horowitz, Aardvark / Google
Max Ventilla, Aardvark / Google
Brant Cooper, Market By Numbers
Clara Shih, Hearsay Labs
Manuel Rosso, Food on the Table
Dan Martell, Flowtown
Farb Nivi, Grockit
Brett Durrett, IMVU
James Birchler, IMVU
Erin McKean, Wordnik
When & Where
TRX
2970 Clairmont Road
Suite 300
Atlanta,
GA 30329
Friday, April 23, 2010 from 12:00 PM to 9:30 PM (ET)
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